Hooked Up’s owner came in as a business buyer, not a lifelong tradesperson who built the brand from a van. That changes the partnership: he needs channels that perform without requiring him to live inside Google Ads Manager.
With multiple counties and office presence already in play, Local Services Ads had a natural advantage, broad coverage, Google’s trust signals, and a lead type that fits electrical demand. Our job was to support that engine and expand the footprint carefully.