Notes from the field.
Lessons from real home service marketing, Google profiles, websites, ads, and the systems behind companies that actually grow.
A dozen agencies, two flashy rebuilds, tens of thousands burned - then $60k to $220k+ months once John stopped shopping.
1 to 4 counties, 2+ years of LSA volume, Jason 600% year. Why Search can wait.
~$500 setup, ~10-day Meta sprint, Rewired 5 to 12 crew. What to do when trucks are the bottleneck.
Rewired went through a dozen agencies before us. Motha paid one for months while a single wrong setting kept them invisible. How to tell the difference before you sign.
Two months, eight months, three years - the real timelines from four accounts, plus the month-two cliff nobody warns you about.
Profile, site, LSA, then Search. The spine that took Honest Hanks from $25k to $80k months and Rewired to $220k+.
Google cannot tell how your site was built. Dry Duck launched from a ~$500 AI-assisted brief and hit $200k months.
Motha Electric category said electrical installation service. Changing one dropdown produced 1-3 calls a day within a week.
Zero to roughly $200k months and five staff in six months, on SEO before ads - including the month-two collapse in the middle.