Google systems for owners building something bigger than a truck.
Local Service Rocket is run by Alistair St Pierre from Wellington, New Zealand. The work is simple to say and hard to do well: websites, SEO, and advertising that turn Google into booked jobs, then scale with you when the company can handle it.
A systems thinker who still touches the work.
I’ve always been technical, building on computers since I was young, studying media design, teaching technical concepts, and working in product and games. What I’m good at isn’t jargon. It’s seeing a system (ads, Google Business Profile, website, sales process) and figuring out what has to be true for it to produce customers.
I run the agency like a master tradesperson runs a job: contractors handle filler work (design direction, builds, setup tasks) under a clear brief. I set the standard, check the start and end of every important piece, and make sure what ships can actually beat the competition on Google, because ranking is a contest, not a checklist.
- Based in Wellington, New Zealand
- Serves home service companies in the US (and ANZ)
- Starter engagements from about $500/month per service lane
- Prove results before we ask you to spend big
- Focus: Google presence, paid ads, converting websites, hiring systems
Reports in. Trends watched. Problems fixed fast.
Day to day, I’m watching whether Google is moving the needle: booked calls from leads that come through the website, Google Business Profile, LSAs, and ads. Perfect channel-by-channel attribution is messy. What matters is overall booked work climbing from the Google side, and jumping on it when it isn’t.
Owners (or someone in their office) typically send a simple pulse: how many calls booked today. I track the trend. When setup is solid and the market is calm, the system can run quietly. When something slips, that’s where my time goes. I’m not pinging you constantly for meetings; I’m accountable for outcomes.
From “I don’t understand marketing” to running it for trade owners.
Before Local Service Rocket, I was the technical / operations person inside someone else’s growing business, with no equity and no real marketing skill. Earlier projects I’d started never took off for the same reason. So I left, poured income into learning ads properly, and discovered how unforgiving the stack is: if targeting, tracking, offer, phone process, landing page, or Google Business Profile is wrong, nothing prints money.
My first paid client was $500 USD / month. I didn’t build a sales machine first, I built delivery until it worked, then took the next client. Same model years later: start small, prove it, grow with the owner.
That path has included helping companies add serious Google-driven revenue, think owners in the high-six-figures pushing into multi-million run rates, and launching brands like Dry Duck from nothing to heavy monthly revenue in months, with the owner in the trenches beside me. It’s always a partnership.
Most agencies optimize for closing. We optimize for staying.
Starter pricing exists so we can show movement before five-figure retainers. The industry burned trust chasing setup fees. We earn the next dollar of fee when you’re ready to scale.
Marketing isn’t guaranteed. What I can promise is a process that’s worked, honest timelines and costs, limited early budgets, and relentless problem-solving when something breaks.
I abandoned the habit of deferring to an owner’s marketing hunches. If we disagree on the fundamentals, we’re not a fit, and that’s healthier than a slow failure.
Fancy “secret strategies” are usually noise. There’s still a massive gap of companies that don’t do the basics of Google extremely well. That’s the game we play.
What onboarding actually looks like.
First call. I’m listening for commitment, not vibes. One practical signal: are you willing to generate reviews and do the owner-side work Google requires? It’s a two-way partnership. I bring leads and systems; you sell, service, and show up as a real business on Google. We do a fast audit, find the biggest Google bottleneck, and decide what to start with. New companies often begin on a small starter lane (~$500 setup / month style pricing). Larger companies may hand over multiple lanes at once, and we’ll talk honestly about the limits of splitting SEO and ads across agencies.
First 7 days. Setup work is scheduled and usually largely complete for the kickoff scope.
First 30 days. We start reading outcomes from that setup. Sometimes you see signal in days; sometimes you need closer to two months, especially newer brands. That’s another reason starter pricing stays sane: I don’t want you funding a long quiet period at agency-premium rates.
Fees step up when your company steps up.
I like making more when you make more. Typical path: start with a starter SEO or ads lane around $500/month each, often introduced separately, get organic working, then add ad management when it makes sense. When you’re ready to spend meaningfully more on advertising, my fee increases with that scale.
Why? At $50k/month the risk is different than at $200k/month with trucks, techs, and payroll built around demand. Keeping Google performing at that level is where the risk lives, and where experienced problem-solving is worth paying for. SEO still matters for foundation and maintenance; beyond a point, dollars are usually better spent competing in ads than over-investing in SEO retainers.
What I won’t sell: outcome guarantees. I tried that once with heavy upfront money. It created the wrong relationship. The scaling model already rewards delivery, I don’t need a guarantee gimmick on top.
Leads are my job. Selling them is yours.
My side is high-quality lead flow from Google. Your side is converting those leads: estimating, upselling the right work, staffing, and operations. When ads start booking and ticket size or close rate is soft, the fix is often sales process, not “bad leads.” I’ll say that clearly. The clients who last are the ones who can hear it.
How I hope you’d describe me.
Competent. Trustworthy. Fair. Easy to talk to. Fast. If that’s how it feels to work together, we’re doing it right.
Oddly perfect for trade owners.
Relative to the US I’m usually about 3-6 hours shifted depending on coast and daylight saving. Most marketing conversations happen at the end of an owner’s day, which is morning or midday here. You can call after the last job, on the drive home, or from the couch. You’re not fighting for a 9am slot with an east-coast agency that’s already offline.
Productized enough to be repeatable. Custom enough to win.
Everything I deliver starts from a framework, what belongs on a site, how a profile should look, how an initial ad account should be built. What goes into that framework changes per market: competition, keyword difficulty, brand age, ticket size. If a head term is a brick wall, we may earn authority on a related angle first, then transfer strength later. Same playbook, different field conditions.
Same standards. Faster build. Cleaner SEO discipline.
When AI tooling got good enough, I stress-tested it building Dry Duck: brand + site + Google systems from a tiny brief. Same conversion and SEO principles, shipped dramatically faster than WordPress-and-plugin workflows. The point isn’t magic. It’s encoding what already works so we can iterate without breaking the basics.
If you want a partner who treats your leads like their reputation
Watch how it works and what it costs, then book onboarding. Your first call is about your business, not a pitch deck.
Or call (888) 371-6365 · Wellington, NZ · Serving US home service companies